Home Ipsos 2021 Review – Read Before You Try

ipsosLooking for a way to earn some extra cash on the side through paid surveys? There are countless survey sites online where you can sign up and get started. But before you sign up on each of them, it would be best to do some due diligence.

Ipsos is among the globally renowned research firms, operating online survey and reward site, i-Say. It started in France in 1975 and over time, it has expanded to offer services worldwide.

On the website, the company describes itself as “an online survey rewards community.” It has the key objective of providing its clients with accurate and relevant insights. To this end, it creates surveys to address its clients’ needs. Registered users take part in these surveys and get paid for it. Additionally, you can take part in other activities to get paid as you will see in greater detail below.

In our in-depth review of Ipsos, you’ll be able to explore everything you need to know about the survey platform. Read on to find out more and figure out whether it’s a good fit for you.

What is Ipsos?

ipsos homepage

Founded by Didier Truchot, Ipsos Interactive Services Ltd. is a publicly-traded company with its headquarters in France. It has more than 16,000 employees globally and operates offices in at least 88 countries.

The firm has a key focus on market research and claims to provide a fresh perspective on current trends and issues. Market research firms make use of tools such as surveys to get actionable consumer insights. Based on this input, their clients are better able to plan their marketing strategies.

Ipsos conducts more than 70 million interviews annually on behalf of its clients in over 100 countries. As a paid survey site, it currently has over 3 million members participating in surveys across the globe.

The survey site on Ipsos has a custom page for every country where it operates. As such, users access only relevant content.

What are the pros and cons of using Ipsos?


  • Short and straightforward sign-up process
  • Loyalty points program
  • A low threshold for minimum redeemable points
  • Surveys are sent to users’ email inbox
  • Reputable marketing company
  • Mobile-friendly
  • Clean, user-friendly interface
  • A wide variety of reward options
  • Clear reward system


  • Low pay
  • Reviews take a relatively long time to complete
  • Complaints about poor customer service
  • PayPal cashouts are costly and take between 3 and 4 weeks to process
  • Inactive account holders forfeit points after 45 days
  • Mobile app use is by invitation only

How does Ipsos work?

The Ipsos i-Say site essentially offers a platform where consumers give their opinion about virtually anything. From brands and companies to trends and everything in-between, it takes a no-holds-barred approach.

In exchange for the users’ input, they earn points that they can redeem for cash, merchandise, charity donations, gift cards, and virtual prepaid cards.

To earn from surveys, you would need to register an account on i-Say. At the moment, it only accepts registrations from users in the US, UK and in Canada who are over 18 years of age.

Once you have registered an account, you will start getting invites in your email inbox to participate in surveys. Alternatively, you may check for available surveys on your account dashboard.

Every survey begins with a pre-survey section to check your viability for participation. In case you fail to qualify, you will still get 5 points. Qualifying participants will proceed and earn more points based on the length and type of survey.

In addition to the earnings from surveys, you can also benefit from its loyalty rewards program.  Also, members can create and respond to polls and in doing so, connect with each other. However, there are no points for participating in polls.

How to get started with Ipsos

The account setup process is pretty straightforward and should only take a few minutes.

1. Join the panel

Register ipsos

Go to i-Say.com and click “Join Now” on the homepage to begin the registration process.

You can either join the platform by providing your email address or using your Facebook account. Provide the required personal information including name, date of birth, country of residence, permanent address, gender and marital status.

2. Verify your email.

verify email ipsos

Confirm registration via email. To do this, find the i-Say email in your inbox (or spam folder) and click “Confirm Registration.”

3. Take your first survey.

This is a pre-qualification survey entitled the “Getting To Know You Survey.” It simply requires answers to some questions that will provide your demographic information. The survey is designed specifically to help the team know more about their panel members.

Some of the questions here have to do with your level of interest in survey participation and your employment information. The information you provide will help them determine the type of surveys you can participate in.

Once you complete this step, you are ready to start taking part in surveys. From here on you may opt to wait for invites on email or check the dashboard for available surveys.

Here are 25 ways you can make money online in 2020.

Types of surveys on Ipsos

Ipsos Review - Read...

Ipsos offers a wide range of survey topics including:

  • Lifestyle
  • Politics
  • Music
  • Consumer products
  • Entertainment
  • Business
  • Household products

These surveys can take any of the following forms:

  • Questionnaires
  • Mobile surveys
  • Video or webcam surveys
  • Focus groups
  • Product testing

Earning and Rewards on Ipsos

earnings Ipsos

  • Surveys

Surveys are the main way to earn money on Ipsos. When you get an email inviting you to participate in a new survey, you may earn anywhere between 45 points and 250 points. 10 points are equivalent to $1. The points per survey depend on various factors such as survey length among other things.

Users get at least 1 survey and a maximum of 8 to 10 per month. The number of surveys one gets depends on how well the profile details match survey requirements. It also depends on the country of registration.

In order to redeem points, you need to reach a minimum threshold of 500 points. However, PayPal withdrawals, which are the only way to translate earnings to cash, cost more than the other options. Here is a breakdown of how it works:

$15 cashout – 1,530 points
$25 cashout – 2,550 points
$100 cashout – 10,200 points
$500 cashout – 50,100 points
$1,000 cashout – 102,000 points

Note that you need to keep your Ipsos i-Say account active by participating in surveys or risk losing your points. After a period of 45 days without responding to survey invitations, your account is labeled as inactive. Inactive accounts lose all their unused points.

In addition to surveys, it is also possible to make money on Ipsos via other means including:

  • Loyalty Points Program

As mentioned above, the site offers a bonus reward program based on the number of surveys you complete. Here is how it works:

5 surveys – 25 points
10 surveys – 50 points
25 surveys – 100 points
50 surveys – 200 points
75 surveys – 250 points
100 surveys – 300 points
125 surveys – 400 points
150 surveys – 500 points
200 surveys – 600 points

The program runs between January 1 and December 31 but the total number of surveys you undertake does not spill over into the next year. However, the loyalty points will not expire for as long as your account remains active.

Note: The maximum number of reward points that you can earn in any given year is 600 regardless of the total number of surveys you participate in.

  • Sweepstakes

Ipsos users will also get an opportunity to participate in prize draws simply for having active user accounts. Draws take place every other week and while you may qualify for some automatically, others require points.

Here are some of the common draws:

Poll Prediction – Panel members get the opportunity to participate in poll predictions for prizes. You will get a question, for instance, to predict what percentage of respondents will say ‘Yes’ on a particular poll. The number of sweepstakes entries you get here depends on how close you are to the correct percentage.

Quick Draws – Depending on the number of surveys you take, it is also possible to win a quick draw once every four months. Up to 4 out of 10 panel members can qualify for a reward of 5,000 points each under this type of draw.

Lucky Grand Draw – Under this draw, every order that you place on the rewards catalog can qualify you for a cash prize of $1,000.

Exchange for Education – In exchange for 200 points, you can get the opportunity to be one of the 3 winners of a $5,000 educational fund.

Seasonal Sweepstakes – On the Contest and Prizes page, you can always find draws which change from time to time. Prizes for these draws vary from vacations and electronics to bonus points and prize packs among others.

  • Referrals

Ipsos offers incentives to motivate members to invite friends and family to sign up. They consider a referral successful when the person you invite signs up and completes a survey. For every successful referral, you will qualify for 100 points.

Furthermore, there are periodic opportunities to earn even higher amounts when you refer a new panelist.

Payment methods

Ipsos Review - Read...

Ipsos has a relatively low threshold for redeeming rewards. When you reach 500 points, you can exchange your points for a variety of rewards. These include:

  • PayPal Cashouts
  • Visa Prepaid Cards – 2,000 points for an i-Say Choice Visa prepaid card
  • Starbucks e-Gift Cards – 500 points for a card worth $5
  • iTunes Codes
  • Amazon Gift Certificates – 1,000 points for a card worth $10
  • Merchandise via a GCodes Catalog
  • e-Discounts Cards
  • Facebook Game eCard – 500 points for a card worth $5
  • Target Gift Card – 1,500 points for a card worth $15

Note that when you request for a PayPal cashout, funds delivery will take between 3 and 4 weeks. Use your PayPal email address for registration as they can only send funds to the registered email address.

Virtual gift cards may be delivered instantly via email out can take up to 24 hours while Visa prepaid cards take longer as they are delivered via regular mail. That could be anywhere between 4 and 8 weeks depending on your location.

In case you opt for merchandise, you can access hundreds of items from a number of popular outlets such as Tesco, Debenhams. If your points fall short of item price, it is possible to top up using a PayPal payment.

Notably, you do not have to redeem points in exchange for rewards. You could opt to make a donation instead to your charity of choice from their list of organizations. Some of these are UNICEF, Habitat for Humanity, Doctors without Borders and Nature Conservancy among others.

Customer Support

Customer support is one of the few major weaknesses of Ipsos and it could have to do with its huge user base which is over 3 million strong. Currently, you can only contact the customer support team via a contact form on the site. They promise to get back to you within 2 business days which is a considerably long period.

There is no live chat feature on the site or phone support but there is a FAQ section that offers answers to some common queries.

In as far as user reviews of the support team are concerned, the site has mixed ratings. While some criticize them for poor service and delays, others offer nothing but praise. There are some instances where customers claim to have never received a response.

How does Ipsos differ from other paid survey sites?

One of the features that set Ipsos apart from other survey sites is its loyalty bonus points program. Every registered user qualifies for this program and the number of points depends on the number of surveys taken. Over time, this passive income stream can add up, particularly for active users.

The site is also distinctive in the sense that unlike most paid survey sites, it is not littered with trial download links and offers. Rather, it is clean and minimalistic.

Another unique feature is that it sends surveys to your inbox, which means you do not need to keep checking the site to participate.

The fact that it is mobile-friendly and has a downloadable app are other highlights, allowing users to take surveys on the go.

Ipsos also outshines other paid review sites in the sense that it has a community. The Ipsos i-Say community allows users to interact, follow each other and comment publicly under surveys. This makes it entertaining and creates a relaxed atmosphere that encourages participation. However, participating in communal conversations will not allow you to earn hard cash.


As is the case with most survey sites, Ipsos is unlikely to turn you into a millionaire overnight. Rather, it offers an opportunity to get a steady stream of extra cash without much hassle. It could be the ultimate way to make use of your time spent on long queues or the morning commute.

One of the most noteworthy aspects of this site is the fact that there is little doubt about its legitimacy. It has a reputable name in the industry and over 3 decades of experience in the field. And the fact that it offers multiple opportunities to make money is a major bonus.

All in all, it is a great choice in as far as paid survey platforms go, with far more benefits than downsides for its users.


Does Ipsos i-Say share user email addresses with its clients or partners?

Why have I not received points after completing a survey?

Why do I always get screened out of surveys?

Will I make a lot of money doing surveys for Ipsos?

Does Ipsos charge a membership or registration fee?

Paid Surveys – A-Z Directory



Nica specializes in financial technology and cryptocurrency. At her young age, she was already able to work with a Y Combinator-backed startup and another startup founded by Harvard graduates.